Hello again. Michael Byrd here with Home Services Digital giving you video number 14. In the last couple of videos we talked about doing a homemade, by hand, one word at a time keywords analysis. Actually, more accurately, let’s just call this a score sheet. A true keywords analysis really looks at search volume and some other things that we guessed at. […]
Hello again, Michael Byrd with Home Services Digital video number 13, Lucky number 13. I want to speak about some fundamentals around what we talked about in the last video, and I’m going to be fairly picky at what might seem like minutiae but it’s very important to understand conceptually. And, you know, I go back to this conceptual thing all the time […]
The way to understand search is to understand one example. What does it mean to rank in position 23? Does the date matter? Does your location matter? And what about the keyword, or “search term” itself? Which ones matter the most? In this video, we’ll take you through a “Keywords Analysis” done by hand, […]
Fish in the big pond instead – because that’s where the fish are. But we looked at an example of a directory website just to see what’s there. And we discover why it’s a tangent, a side road, a small pond – in other words, the weeds. In a directory, you’ll get far fewer searches […]
Don’t be psyched out. Basic principals still hold true, even when it comes to the internet and so-called digital marketing. It’s no different that any other marketing. You want to play in the big game; you want to go where the most fish are. Don’t be distracted by side hustles, also known as “directories.” Transcript: […]
Pretend you are a person who needs a plumber, for example. Now you, the plumber, can see what your customer sees. The best-case scenario is that you appear among the top 10 “organic” results in a Google search. But whether you do or not, it’s important to take a look at the competitive landscape. You’ll […]
Do good things with your website and you can be among the top 10 results in the “organic section” of a Google search. And why is this important? Because your competitors are there, and they’re getting the phone calls! When people look for anything today, like a painter, a roofer, plumber or AC repairman, most […]
All three sections of a Google search results page are valuable for your business. We’re starting with the so-called “organic” section because that’s what we all think of when we go a-Googling. Here’s an outline of a typical search and what to look for. Transcript: Good afternoon Michael Byrd here again with Home Services Digital […]
In this video, Michael Bryd explains why it’s important to have a diverse and well-crafted keyword list. If your business has a website and is not doing this, your losing business to your competitors. Transcript: Good afternoon Michael Byrd with services digital again with another video. I’m going to talk to today about the list […]
https://youtu.be/A2EDpliXgpA?autoplay=0&rel=0&iv_load_policy=3 Just because you have a website doesn’t mean search results/new customers are guaranteed. In the third video of an eight video series Michael Byrd explains why your website may not be performing as well as you want it to. Transcript: Good Afternoon Michael Byrd here again for Home Services Digital this is video number […]