Hello again. This is Michael Byrd with Home Services Digital. We are on video number 23. I’ve gotten it straight. It’s actually 23. You can make the phone ring either way, paid or organic. Or both. So … Today I’m going to talk about Google AdWords again, and another reason that you should give […]
Hello. This is Michael Byrd with Home Services Digital. And we’re on video, I believe it’s number 21—might be number 22—I will, I’ll get this corrected. It doesn’t really matter. We are going to start today on Google Adwords. And Google AdWords is a huge section. It’s a huge opportunity for you, and it’s definitely […]
Hello again. Michael Byrd here with Home Services Digital, video number 21. In this video I’m going to talk about two things in particular. Well let’s say two things: claiming your page and making sure your data’s correct. They all kind of go together. You want to go in and claim your page and verify […]
Good afternoon. Michael Byrd here with Home Services Digital. We are doing video number 20. In videos 17, 18, and 19 we talked about the three sections of a Google search results page and why you might want to focus on one or the other as your next step. All three are good. In fact, […]
Hello again. This is Michael Byrd with Home Services Digital. In the last video we talked about the general pros and cons, the pluses and minuses of Google AdWords, Google Maps, and Google’s organic search. When somebody is looking for a plumber, looking for a heating and air contractor, looking for a roofer today, they […]
Hello again. Michael Byrd here with Home Services Digital. Today we’re going to look at which section of a Google search results page you want to try to appear in first. And it’s gonna differ. It’s gonna depend on a few things. We’ve done 17 videos now. This is video number 18. We’ve done 17 […]
Good afternoon. Michael Byrd here with Home Services Digital for video number 17. I’m going to back out a little bit from going down the the path of organic search today and just explain a little bit why we chose that path, and the greater context because we are gonna go and look at some other […]
Good afternoon. Michael Byrd here with Home Services Digital, video number 16. We are going to back up a couple of steps. I like to begin with the end in mind, let’s say. That’s a Stephen Covey-ism right there. In the last video we talked about what happens when somebody gets to your website they see the search result and they happen […]
Hello again. Michael Byrd with Home Services Digital. This is video number 15 in our unending series on search. I talked last time about a scenario in which you might already be enjoying good search results and getting lots of impressions. That’s when somebody sees that results page and you happen to be on it. And you’re getting lots of clicks which you […]
Hello again. Michael Byrd here with Home Services Digital giving you video number 14. In the last couple of videos we talked about doing a homemade, by hand, one word at a time keywords analysis. Actually, more accurately, let’s just call this a score sheet. A true keywords analysis really looks at search volume and some other things that we guessed at. […]